Just Added
David - Boiled Cod
Food & Beverage
FunnyCleverSelf-aware+1
Just Added
Partnership for a Drug-Free America - This Is Your Brain on Drugs
Non-Profit
ProvocativeMemorableClear+1
Just Added
Gemini - This Card is Pointless
Finance
ConfidentProvocativeClear+1
Just Added
4 images
Twitter - Tweet It Into Existence
Tech
AspirationalEmpoweringMemorable+1
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Primally Pure - The Sun Isn't Poison
CPG
ProvocativeRebelliousConfident+1
Figma - Nothing Great Is Made Alone
Tech
CleverConfidentEmpowering+1
David - Men Disappoint. David Satisfies.
Food & Beverage
ProvocativeConfidentFunny+1
Nike - There Is No Finish Line
Sports
AspirationalConfidentMemorable+1
IKEA - Homemade
Retail
CleverClearConfident+1
Friend - Friend Definition
AI
ProvocativeConfidentClever+1
Equinox - Why Does January Always Want to Start Next Week?
Sports
ProvocativeConfidentRelatable+1
Harvey Nichols - Sorry, I Spent It On Myself
Retail
FunnyHonestSelf-aware+2
Silk Cut - Purple Silk
CPG
CleverUnderstatedConfident+1
Corona - Find Your Beach
Food & Beverage
AspirationalClearUnderstated+1
Mini Cooper - Outside the box
Automotive
CleverFunnyConfident+1
REI - #OptOutside
Retail
RebelliousHonestPassionate+2
Chick-fil-A - Eat Mor Chikin
Food & Beverage
FunnyMemorableClever+1
Benetton - United Colors of Benetton
Fashion
ProvocativeRebelliousPassionate+2
De Beers - A Diamond is Forever
Fashion
AspirationalMemorableConfident+1
Bumble - Be the CEO Your Parents Wanted You to Marry
Tech
EmpoweringConfidentRebellious+2
Postmates - We Get It
Tech
FunnyRelatableApproachable+2
OkCupid - DTF
Tech
ProvocativeCleverRebellious+2
Nike - Dream Crazy (Colin Kaepernick)
Sports
BoldProvocativeAspirational+2
Oatly - Wow No Cow
Food & Beverage
FunnySelf-deprecatingHonest+2
Patagonia - Don't Buy This Jacket
Fashion
HonestRebelliousPassionate+2
British Airways - Look Up
Travel & Hospitality
CleverMemorableEmpathetic+1
IKEA - Pee on This Ad
Retail
CleverProvocativeFunny+1
Dos Equis - The Most Interesting Man in the World
Food & Beverage
FunnyConfidentSelf-aware+1
Always - Like a Girl
CPG
EmpoweringProvocativePassionate+2
Snickers - You're Not You When You're Hungry
Food & Beverage
FunnyRelatableClear+1
Apple - Shot on iPhone
Tech
ConfidentHonestEmpowering+1
KFC - FCK
Food & Beverage
FunnySelf-deprecatingHonest+2
Burger King - The Moldy Whopper
Food & Beverage
HonestProvocativeRebellious+2
Coca-Cola - Share a Coke
Food & Beverage
RelatableApproachableEmpathetic+1
McDonald's - Sundial Billboard
Food & Beverage
CleverClearConfident+1
Kit Kat - Have a Break Bench
Food & Beverage
CleverRelatableApproachable+1
Jeep - See Whatever You Want to See
Automotive
AspirationalConfidentClever+1
BMW - Checkmate
Automotive
CompetitiveConfidentProvocative+1
Rolls-Royce - At 60 MPH the Loudest Noise Comes from the Electric Clock
Automotive
ConfidentKnowledgeableClear+1
LEGO - Imagine
Consumer Electronics
EmpoweringOptimisticClear+2
Nike - Equality
Sports
EmpoweringPassionateConfident+2
Spotify - Wrapped Billboards
Tech
FunnyRelatableSelf-aware+1
McDonald's - Follow the Arches
Food & Beverage
ConfidentClearClever+1
WWF - Before It's Too Late (Lungs)
Non-Profit
ProvocativePassionateMemorable+1
Surfrider Foundation - Plastic Sushi
Non-Profit
ProvocativeHonestPassionate+1
Dove - Real Beauty
CPG
HonestEmpoweringEmpathetic+2
Avis - We Try Harder
Automotive
HonestHumbleCompetitive+2
Wonderbra - Hello Boys
Fashion
ConfidentProvocativeMemorable+1
Heinz - No One Grows Ketchup Like Heinz
Food & Beverage
HonestClearConfident+1
FedEx - Neighbors (China/Australia)
Retail
CleverClearConfident+1
Apple - 1000 Songs In Your Pocket
Tech
ConfidentEmpoweringSimple
The Economist - I Never Read The Economist - Management Trainee, Aged 42
Media & Entertainment
FunnyConfidentProvocative+1
The Economist - Lightbulb
Media & Entertainment
ConfidentKnowledgeableClear+1
Marlboro - Marlboro Man
CPG
ConfidentAspirationalMemorable+1
Coca-Cola - Hilltop (I'd Like to Buy the World a Coke)
Food & Beverage
OptimisticEmpatheticAspirational+1
Volkswagen - Think Small
Automotive
HonestSelf-awareHumble+2
Volkswagen - Lemon
Automotive
HonestSelf-deprecatingConfident+2
Absolut - Absolut Perfection
CPG
ConfidentMemorableClear+1
California Milk Processor Board - Got Milk?
Food & Beverage
FunnyMemorableRelatable+1
Apple - Think Different
Tech
AspirationalConfidentRebellious+2